The adoption of Bitcoin in Latin America continues to grow rapidly

Johny Smith

2025/02/18

2 mins read


In the United States there is an active discussion regarding the formation of a financial strategic reserve in Bitcoin. At the same time, many large corporations from Latin America interact with the crypto flagship, making large profits. Many of them decided to follow the example of the notorious Microstrategy.

And it is noteworthy here that not only companies, but also Latin American countries drew attention to bitcoin. For example, Salvador has long been implementing a strategy aimed at forming a reserve in BTC for risk diversification. According to data presented by Bitcointreasures, local corporations accumulated more than 1300 bitcoins in total.

The Bitfarms mining corporation, founded by Argentine entrepreneurs, is currently the largest holder of the main digital coin in the region. According to BITBO, now the miner owns assets that are estimated at 870 bitcoins. The service also manages to maintain high rates of production. Over the past year, the site was mined on average 250 coins monthly.

In parallel, a trend was formed, in which Latin American fintech giants show an increasing interest in the crypto business. This reflects the high level of the adoption of this segment and the awareness of the opportunities that it provides to business. For example, the Mercado Liber Corporation, whose target audience exceeds 50 million people, recently launched Meli Dollar stablecoin.

Initially, representatives of the service noted that this step became part of the strategy to increase user loyalty and holding them on their site. A large corporation from Latin America Nubank also continues to expand the list of cryptocurrency services. At the end of the year, it was announced that users would be able to carry out operations with Bitcoin, Solana And Ethereum.

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